Chair, 市场营销, Sport 和 Hospitality Management
Ph.D., University of Minnesota
Carmel Boyer School of Business
(440) 260-4000
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概述
Today's businesses need savvy communicators whose strategic, creative 和 数字 skills can 帮助 them be at the forefront of 市场营销 trends 和 技术.
Baldwin Wallace's 数字 市场营销 major is a h和s-on, comprehensive program designed with input from industry leaders. It combines a strong foundation in business with specialized coursework in 数字 advertising, content 市场营销, 多媒体, br和 management, 市场研究, web strategy 和 management, 和 communications.
From strategy to social media production to the creation of engaging content, you'll work with real 客户端s. You'll build a portfolio that s如何cases your skills. Intern with leading professionals across diverse industries. And benefit from courses 和 experiences that will give you in-dem和 career certification from industry leaders like Google, HubSpot的, Hootsuite, Microsoft 和 Bloomberg.
Career Opportunities
A fast-growing area of sustainable job growth, 数字 市场营销 is a rewarding business profession that spans all industries. Its diverse career opportunities include:
- 数字 市场营销 manager
- 市场营销 manager
- SEO专家
- Account executive
- Social media manager
- Content 市场营销 manager
- 内容创造者
- Online media coordinator
- Paid search specialist
课程
的 数字 市场营销 major is an interdisciplinary program rooted in experience-based, 主动学习. 的re is a required internship with an outside employer. 学生 also work closely with faculty mentors to create a custom portfolio of content 和 materials from courses, internships 和 other experiences they can use when seeking employment.
From analytical to creative, you'll 开发 both the left- 和 right-brain skill sets needed to secure internships, full-time employment 和 advance your career. 的 数字 市场营销 curriculum includes coursework from:
- Art (数字 media 和 image editing)
- Artificial in告诉igence for 市场营销 (generative AI 和 operations)
- Business (accounting, finance, operations 和 management)
- Communications (多媒体 writing)
- Data analysis 和 visualization
- 市场营销 (br和 management, content 市场营销, research 和 more)
建议未成年人
的 数字 市场营销 major was designed to pair with the following minors to allow 学生 to customize a program of study based on 他们的 specific goals:
- Social media production minor (to focus on social media 和 content 市场营销)
- Public relations minor (to focus on corporate communications 和 media/influencer outreach)
- Media production minor (to focus on producing video 和 audio content)
- Graphic design minor (to focus on visual communications)
- Business analytics minor (to focus on data anlysis 和 quantitative skills)
- Entrepreneurship minor (to focus on innovation 和 business 开发ment)
数字 市场营销 Certifications
Some certification programs are required elements of specific courses in the 数字 市场营销 major. Others can be pursued individually to benefit your internship work, exp和 your portfolio 和 explore career interests.
通过 数字 市场营销 Center, a student-driven consultancy offered through the Carmel Boyer School of Business, you can earn certifications in:
- 谷歌分析
- 脸谱网 Blueprint
- Hootsuite Platform
- HubSpot的 certifications
- Other industry-leading apps 和 tools
STUDENT EXPERIENCES
的 数字 市场营销 major includes multiple h和s-on experiences 和 touchpoints with outside businesses 和 industry professionals. To complement the coursework in the major, you can get involved with the following campus initiatives.
数字 市场营销 Center
A hybrid between a class 和 an internship, BW的 数字 市场营销 Center is a student-run, experience-driven agency offering 数字 市场营销 expertise to local businesses. 学生 work with small businesses to 开发 effective, 研究 inbound 市场营销 strategy including website design, social media strategy, targeted 数字 content, automated 电子邮件营销 plan 和 a 市场营销 playbook. In addition to gaining portfolio-building, real-world experience 和 networking opportunities, 学生 can earn certifications from 数字 市场营销 applications.
Enactus
一个全球, nonprofit organization, Enactus 帮助s 学生 开发 leadership, teamwork 和 communication skills as they 学习, practice 和 teach principles of free enterprise to improve the st和ard of living for millions around the globe.
LaunchNET
For 学生 interested in starting 他们的 own businesses, LaunchNET provides access to an extensive network of mentors, experts 和 services. Student entrepreneurs have launched 数字 市场营销 consulting companies, 智能手机应用程序, event management companies 和 other types of enterprises. Internships with the program are also available.
的 School of Business offers additional professional, social 和 学习ing opportunities through its student organizations 和 experiential 学习ing programs.
校友的成功
教师
查尔斯Campisi
Chair, 市场营销, Sport 和 Hospitality Management
Associate 教授
Ph.D., University of Minnesota
蒂姆•马歇尔
Assistant 教授
Director, 数字 市场营销 诊所
M.S., Eastern Michigan University
罗莉•拉杜洛维奇
Associate Dean, Undergraduate Business Programs
教授
DBA, Clevel和 State University
Lindsay Sims McKee
Director, DM2MBA
Assistant 教授
M.A., University of Arizona
Michael Weidokal
Executive-in-Residence, International Business
MBA, University of South Carolina 和 the University of Vienna
罗伯特。年轻
教授
D.B.A., Clevel和 State University